Nowadays most of the people prefer online shopping than traditional because it is an easier way to buy required stuff. A big list of benefits is associated with online shopping and time saving is one of them and at the top as well.
As an online seller, or owner of the online shopping website you will also try hard to get lots of leads and buyers.
There are several ways to secure more leads and Google shopping campaign ads is one of them. It is the superb way to reach the target audience and here we have shared some advanced tips for Google shopping ads that can help you in getting massive customers.
Segment by Intention
In Google shopping, it is common to find that branded searches perform differently from non-branded searches.
To maximize performance it is best to create two different campaigns to capture each and add the branded terms as negative keywords in one to channel all of the branded searches into the other. You can then bid higher for your best performing queries.
Keep Your Pricing Competitive
Keeping your pricing competitive is critical to success with Google shopping. Try to change price regularly to get more benefits. The more competitively priced products generate significantly more clicks and conversions.
Select the right image
When someone see your ad, he first see your product image in the ad so always try to use best images for your product.
Always try to use a high-resolution picture which is captured from the right angle. Also, try not use the watermarked picture because watermark on picture hide the design or do not show design correctly.
Test Bids Extensively
Bidding is much more volatile in Google shopping as compared to the Google search network so it’s a smart idea to test your bids extensively regularly.
Add Keywords to Your Product Title
Product titles are one of the most important parts of your product feed to optimize, by including your keywords within your product title you will generate more impressions for the keyword.
That’s why do not forget to add keywords to your product titles.
Segment by Product ID
Different products have different profit margins and costs so to maximize your performance you want to set different bids for each different product.
To do this you should segment your google shopping feed by individual products ID.
Segment by Hour of the Day
The performance of your Google shopping ads will vary considerably by an hour of the day and day of the week.
To maximize your performance you should look to change bids 24 times per day using a bidding script to increase bids at high-performance times and decrease them at poor performing times.
Add RLSA to Your Shopping Campaigns
People who have previously visited your website are considerably more likely to convert into a paying customer, so it’s a smart idea to use remarketing lists for search ads (RLSA) to increase bids and show your google shopping ads to them more often.