Traffic is one of the most important measures. More traffic means more opportunities for sales and customers engagement, which in turn leads to higher revenues. There are plenty of things you can do to increase store traffic.
Smartphones are no longer just a fashionable piece of the latest technology. For many consumers, they are practically an attachment.
Many of folks check shopping sites on their mobile phones for comparing prices and to looking up user reviews.
Below are some top ways retailers can drive foot traffic with smartphones:
Increase restriction appeal
Your store’s curb appeal is a make or break factor when it comes to foot traffic. The retailers who are smart recognize this and they invest more and more efforts into making their storefront very attractive. You also suggested to do the same.
Offer balancing services
Off course by offering a good deal people will surely stop on your store while it is online or offline.
You provide some free offers like if you are running a jewelry shop then you offer that you are cleaning the jewelry once a month which would absolutely free. This increases the traffic and sales.
Invest on employee training
Employ training is very important for any of the store. If you have a beautiful store front, most valuable offers and most beautiful locations but you have less trained and illiterate staff and they provide poor services then the shopping experience will fall.
You don’t have to able foot traffic. So invest in employee training to make your foot traffic by smartphones.
Increase traffic from your existing customers
Trapping into new shoppers is great, but don’t forget about your existing customers.
If you’ve to build up strong relationships with your customers, then it’s easier to invite current customers to come back and then they also invite other customers to come and shopping here. You have to maintain strong customer relationships.
Use social accounts
People are spending most of their time on the internet using social networks like Facebook, Twitter, WhatsApp etc.
You should make social accounts so that you can promote your store. So that by using smartphones you can drive foot traffic.
Consumers have become more and more demanding. These days they are not as compelled as they used to be take a predefined route through a shopping mall and be drawn in by nice store windows.
Now they have a world of products to browse, be delighted and be engaged with directly from the palm of their hand. So this is a big reason why brick and mortar is struggling.
Simply, retailers are not finding ways to help their physical stores to compete with the benefits of shopping online.
Encourage customers to check in on Facebook, Twitter or another app that your target market is likely to use. This encourages them to come into the store, as well as spread the word.
Take it a step further and tell them to post about how excited they are for the discount so others learn about this opportunity.